Why brands are investing thousands and thousands in the metaverse – BBC Data

Why brands are investing thousands and thousands in the metaverse – BBC Data

Brands are spending tens of thousands and thousands of bucks investing in the metaverse.

Gucci, Nike, Burberry and Walmart are valid just a few of the companies searching for up digital land as a potential to advertise their products.

With regards to $2bn has been spent in the previous year on metaverse exact estate, in conserving with analysts.

However it’s no longer valid noteworthy companies turning to virtual actuality: some artists and smaller companies say this new technology is the manner forward for retail, and are making products that would furthermore easiest be sold throughout the metaverse.

This film is from Click – the BBC’s weekly technology level to.

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